ABOUT

2

CONCEPT

Our hat brand began in Onomichi, Hiroshima Prefecture, with the aspiration to cherishingly weave together people, things, and encounters.
Whether in terms of age, gender, era, or any other concept,
"we do not draw lines."
Based on this concept, we carefully sew together each hat, one by one.
No matter when, we hope to always stay "by your side."

PROFILE

  • 3
    designer
    CHIAKI KAKINE
    1948年から広島の尾道で帽子製造をする
    藤井製帽の孫として生まれ育った私の原点は
    祖父の代から子守唄代わりに耳にしていた
    ミシンを踏む音
    そしてミシンを踏む父の姿を
    見つめていた時間にあります



    創業者である私の祖父は、広島県北部の世羅郡甲山町(現世羅町)に大衆食堂の長男として誕生しました。
    当時甲山町の地場産業でもあった経木帽子の製造。
    生まれ故郷の木材を用い、地元町民の手によって帽子が
    生み出されるその風景に魅了されたそうです。

    帽子の世界に引き込まれた祖父。
    帽子製造の技術を習得し、自身の生業とすることを決断します。
    販路を求めて商いの町である尾道へ行商に出るようになった祖父は、
    藤井家の軒先を借り商売を始めたことがきっかけとなり、
    当家の娘である祖母と結婚しました。
    そして1948年、現在『藤井製帽 小売部』を営む地にて、
    『藤井帽子店』を屋号に掲げ、創業することとなったのです。

    祖父母が二人三脚で職人たちと共に築き上げた縫製技術、
    両親が変化する時代に合わせ探求を続けてきた素材開発とデザイン。
    創業時から三代にわたり継承してきた帽子作りへの想いや技術を絶やさぬよう、
    生活にも、装いにも寄り添う帽子を『藤井製帽』は作り続けます。


    My grandfather, the founder of the company, was born in Kozan-cho (now Sera-cho), Sera-gun
    in the northern part of Hiroshima Prefecture as the eldest son of a popular diner in the town.
    At that time, the local industry of Kozan-cho was the manufacture of farmer hats made of a thin sheet of wood.
    He was fascinated by the scenery of hats being made by the hands of local people using wood from his hometown.

    Grandfather was drawn into the world of hats.
    He decided to learn hat-making techniques and make it his profession.
    In search of sales channels, and began to go to Onomichi, a town of commerce, to peddle his hats,
    then He rented the eaves of the Fujii family's house to start his own business,
    which led to his marriage to my grandmother, the daughter of the Fujii family.
    In 1948, he founded the Fujii Hat Store in the same location where the Fujii Hat Retail Shop is now located.

    The sewing skills that our grandparents build up by working closely with craftsmen.
    The material development and design that our parents have continued to explore in response to the changing times.
    We will never lose the passion and skills for hat making
    that have been passed down through three generations since the company was founded.
    Fujii Hat will continue to make hats that are a part of our daily lives and our outfits.
  • 1
    točit
    人の手で
    丁寧に、確かに、帽子をつくっていること
    それが誰にも知られないまま
    ただ消費されていくのは悲しい
    そう思ったとき
    ― 帽子をつくる人の時間 ―
    を伝えたいと思いました
     
    その時間が紡いできたのは、ただの道具ではなく
    「 息づく帽子 」

    かぶった瞬間に背筋が伸び
    自分をもう一度好きになれる
    壁に掛ければ空間をやさしく満たし
    日常に小さな余白を与えてくれる

    točitは、あなたの暮らしに呼吸するように寄り添い
    そっと人生を肯定する存在であり続けます

     
    točit designer 垣根 千晶
     
      
    A Breathing Hat
     
    There was a moment when we realized something.
     
    That hats, carefully and faithfully crafted by human hands,
    could quietly disappear into the world,
    their makers unseen,
    their time forgotten.
     
    We couldn't let that be the end of the story.
     
    We wanted to share the time behind every hat—
    the hands,
    the patience,
    the lives devoted to making.
     
    What that time creates is more than something to wear.
     
    It is a Breathing Hat.
     
    The moment you place it on your head,
    your posture softens into confidence,
    and you remember something gentle about yourself.
     
    When it rests upon a wall,
    it quietly fills the space,
    bringing a sense of calm
    and leaving room for life to breathe.
     
    At točit,
    we create hats that live alongside you.
     
    Not only to be worn,
    but to breathe with your everyday life—
    quietly affirming who you are,
    through every season,
    for years to come.
     
    Chiaki Kakine
    Designer, točit
  • %e5%90%8d%e7%a7%b0%e6%9c%aa%e8%a8%ad%e5%ae%9a%e3%81%ae%e3%83%86%e3%82%99%e3%82%b5%e3%82%99%e3%82%a4%e3%83%b3+%289%29
    TAHAT
    「 感覚に触れる 」
    ー HAT を映した、もうひとつの形
     
    1948年創業の藤井製帽が手がける帽子ブランド「tocit」から生まれた、
    暮らしに纏わるもの

    帽子づくりが、くるりとかたちを変え
    感覚に触れる存在へ

    “Touch the Senses”
    Another Shape
    Reflecting the Hat

    Things connected with your daily life, born from “točit”

    a hat brand produced by Fuji Hat, founded in 1948.
    The hat-making turns and transforms into an existence
    that touches your senses.

COMPANY

FUJII HAT Co. Ltd.
〒722-0215 広島県尾道市美ノ郷町三成2638
TEL:0848-48-3311
Representative:垣根 一允